Customer Insights Pack
02
packages
Customer Insights Pack (4 weeks)
Objective: Enable data-driven understanding of customer behaviours and value to inform marketing and retention strategies.
Scope of Work:
- Data preparation and cleansing of customer dataset (up to 50,000 records)
- Segmentation analysis using RFM (recency, frequency, monetary) and/or clustering techniques
- Persona development (3–4 personas) with behaviour and needs profiling
- Customer lifetime value (LTV) analysis and cohort tracking
- Churn and retention trend analysis
- Identification of cross-sell and upsell opportunities
Deliverables:
- Segmentation report with visual profiles
- Customer personas (narratives, demographics, behaviours, value drivers)
- LTV and cohort analysis report
- Recommendations for marketing, retention, and product strategies
- Executive presentation with key findings and next steps
The art of consulting is the ability to see the invisible and point out the obvious.
TEd-Steevenson Thomas
Managing Director
03
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