Customer Insights Pack Buy

Scope of Work:

• Data preparation and cleansing of customer dataset (up to 50,000 records)
• Segmentation analysis using RFM (recency, frequency, monetary) and/or clustering techniques
• Persona development (3–4 personas) with behaviour and needs profiling
• Customer lifetime value (LTV) analysis and cohort tracking
• Churn and retention trend analysis
• Identification of cross-sell and upsell opportunities

Deliverables:

• Segmentation report with visual profiles
• Customer personas (narratives, demographics, behaviours, value drivers)
• LTV and cohort analysis report
• Recommendations for marketing, retention, and product strategies
• Executive presentation with key findings and next steps

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